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Set a Goal & Make a Plan: Hiromasa Muramatsu’s Fitness Passion Drives His SYSCOM Client Work

Role:

Senior Account Executive in IT Sales

Division:

CASI-SF

Location:

San Jose, CA

Expertise:

IT Sales

Experience:

4 years at SYSCOM

Hobbies:

CrossFit, Surfing

Role

Senior Account Executive in IT Sales

Division:

CASI-SF

Location:

San Jose, CA

Expertise:

IT Sales

Experience:

4 years at SYSCOM

Hobbies:

CrossFit, Surfing

Hiromasa Muramatsu knows something about setting appropriate goals, creating a progressive plan to reach them, and sticking to that plan consistently and effectively. As a Senior Account Executive in SYSCOM GLOBAL SOLUTIONS’ San Jose office, Hiro’s entire job revolves around hearing customers’ issues and working with them to develop actionable plans to achieve their goals.

Oh, and he’s also ranked twelfth in all of Japan for CrossFit, a high-intensity fitness regimen with gyms and competitions around the world.

“In both my work and CrossFit, I have to stay consistent and put in effort,” says Hiro. “Sometimes I want to skip leg day or take the day off, but that can’t happen.” His fitness lifestyle has taught him a lot of lessons that he takes into his work: “It’s all about setting a long-term goal and making sure you keep it in mind, regardless of good days or bad days.”

For Hiro, both work and fitness begin with being honest about where you are and where you want to go. “The most important value in my job is being empathetic. You need to do more than know the material,” he says. “You have to get the customer to open up about their IT issues.”

He contrasts this approach with what he’s seen elsewhere. “Some people are solution-first and want to sell that to the customer, but it doesn’t work. You need to understand their issue first,” he explains. “I want to know why that pain is in your work. What’s the background of that?”

Starting from where the customer is, as they are, is crucial to being able to understand their issues. “If you can’t stand in the customer’s shoes, you can’t help them with their problems.”

As an enthusiastic CrossFit athlete, Hiro has plenty of experience working on a team, too. Everyone on his squad excels in various areas, enabling the whole to progress further toward their goals. “During team competitions, everyone has their own strong points and weak points. We help each other by filling in the gaps,” says Hiro. “My work team is similar—we all specialize in different areas. When working on a SYSCOM client, you’re not just taking care of network. It’s also security and the whole IT field. I’m familiar with the network, but not something else. I always ask for help from others.”

It’s important to have a long-term goal, but also to have an idea of how to get there.

Hiromasa Muramatsu

Senior Account Executive in IT Sales

Together, the team is able to assess the customer’s problems and figure out where they want to go. “There are a lot of priorities for the customer. It’s not just one issue; we try to figure out why you need to fix it.” Hiro likes to go further. “Figure out the deeper explanation. Educate the end user. It will make your work better—and easier.”

From there, Hiro’s next step is the same in work as it is in building a fitness routine. “It’s important to have a long-term goal, but also to have an idea of how to get there.” He has to know where he’s going while also knowing where to step next. “It’s a mix of long- and short-term.”

At that point, it’s all about continued commitment to the plan and showing up. It’s far more important to keep going than it is to be perfect—both in business and in fitness. “I stick with a schedule. One day I might feel like doing my workouts, but others I may not.” But Hiro presses one. “It doesn’t matter. Stay consistent.”

Consistency isn’t just personally and professionally important—it’s a significant part of SYSCOM’s digital transformation strategy. We stress the importance of collecting data, automating it, visualizing it, then using it to make predictions, but that can’t happen without everyday data collection. It’s always better to get a full sampling of data over a long period of time than it is to get a “perfect” data set—the value comes from being able to spot trends over time.

“There’s some overlap,” says Hiro. “IT helps people work efficiently. It’s not just about opening an office or network. It’s about whether the worker using the system can work efficiently.” To help users use the system efficiently, Hiro stresses the importance of standardization. “Standardization is key. There’s a lot of variety to how people work. In order to keep their work quality up, our solutions need to be efficient and easy to understand.”

He sees value in advancing Robotic Process Automation. “There are things you can automate and make standard. Workers in different markets have different levels of knowledge and education.” Standardization is key, but so is taking as much low-value work out of their hands as possible. “It’s hard to teach them the same way. If we installed RPA, we wouldn’t need to.”

In the end, it all comes down to meeting the client where they are first, understanding their needs and why they aren’t being filled, and moving forward from there.

“You can’t start with the solution. You need to understand their issue first.” And how does he find out? “I ask them.”

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